adFIRST

adFIRST are strategy, marketing and digital transformation consultants based in Lausanne, Switzerland.
We help organizations, large and small, achieve sustainable growth through purpose, strategy, brand and execution

We believe that any organization, established or startup, can realize their ambitions and achieve sustainable, scalable growth. All it takes are a strong vision and purpose, a consistent strategy with clear choices, built around market and customer needs and opportunities, ensuring the right capabilities and operating models are in place, and a relentless focus on execution.

As execution without a strategic plan will most likely not get you where you hope to be, but strategy without execution will remain, at best, a powerpoint presentation that is forgotten right after the yearly plans and budgets are approved.

Partnering with adFIRST means first assessing where you are today, before we dive into where you might go in the future. Then, we team up and build a plan. Together. And we ensure that the wider leadership team and key stakeholders are involved, their expertise is taken into account and the entire organization is aligned behind the outcome and actions. As ultimately, any plan is only as strong as the people that need to make it happen.